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The WiAR Room - Women in Analyst Relations Podcast

Elena Georgieva

Released: 2026-03-09

The WiAR Room - Women in Analyst Relations Podcast - QR Code

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3 Episodes

Audio

Free New

3 Episodes

Audio

Released: 2026-03-09

Most Recent Episode

Who Really Decides the Winners in Enterprise Software?

For decades, analyst firms like Gartner, Forrester, and IDC have played a critical role in enterprise technology decisions. But as software becomes easier to build, test, and deploy, an important question is emerging: Are analysts still the main signal

Time: 35:29

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Are analysts still the main signal of credibility in enterprise tech?

In this episode of The War Room, Elena Georgieva speaks with Elena Hutchison, former Chief Strategy Officer at Medallia, about the evolving role of analyst relations and how companies should think about analysts in a rapidly changing technology landscape.

They explore difficult and often uncomfortable questions, including:

• How analyst relations influences enterprise strategy, M&A, and product development

• Whether proofs of concept and product-led growth are changing how software is evaluated

• Why some innovative companies may never appear in traditional analyst reports

• How AI could reshape the role of analyst relations professionals

• When analysts provide real strategic insight — and when companies may need other signals

This conversation takes a thoughtful look at how enterprise technology markets are evolving and how organisations can navigate credibility, innovation, and market intelligence in the years ahead.

Episode ID: 1000753999127

GUID: f38f3ab7-c7e5-4bd5-86f8-0f4105a31efb

Release Date: 09/03/2026, 17:30:00

Description

The WiAR Room is a podcast from Women in Analyst Relations (WiAR) that highlights the strategic value of Analyst Relations (AR) in the global technology industry. The show invites marketing, strategy, and business leaders to learn from the experiences of top AR professionals, analysts, marketing experts, business leaders, and tech executives from around the world. While WiAR continues its mission to empower women in Analyst Relations, the podcast broadens its reach to the wider tech and business community by illustrating how AR enhances visibility, influence, and market success.

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https://api.riverside.fm/hosting/evrPb967.rss

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