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The Founder's Sales Engine™ Podcast

The Founder's Sales Engine™ Podcast

Released: 2026-02-16
© 2026 Ben J. Abbey
The Founder's Sales Engine™ Podcast - QR Code
4 Episodes
Audio
Listen on Apple Podcasts
4 Episodes
Audio
Listen on Apple Podcasts
Released: 2026-02-16
© 2026 Ben J. Abbey
Most Recent Episode
Episode 004: Greg Rusnell (Profit Logic): Growing Up, Finding Your Voice, And Sales Methods

Episode 004: Greg Rusnell (Profit Logic): Growing Up, Finding Your Voice, And Sales Methods

In this episode of The Founder Sales Engine™ Podcast, Ben J. Abbey sits down with Greg Rusnell, longtime enterprise sales leader and founder of ProfitLogic, a firm helping manufacturers uncover and reclaim capital hidden inside underperforming contr
Time: 29:23
In this episode of The Founder Sales Engine™ Podcast, Ben J. Abbey sits down with Greg Rusnell, longtime enterprise sales leader and founder of ProfitLogic, a firm helping manufacturers uncover and reclaim capital hidden inside underperforming contracts and vendor spend. Greg shares the path from early dot-com ventures and corporate leadership to returning to founder life with a clear lens on value creation, patience, and disciplined execution.
They explore the mechanics behind cost recovery, the advantage of seller-side experience in procurement negotiations, and the operating model of partnering with specialists instead of building a traditional team. The conversation moves into sales discipline, separating interest from intent, documenting mutual commitments, and the personal evolution from loud confidence to quiet authority.
A practical look at reclaiming wasted capital, controlling the sales cycle, and applying decades of founder lessons to build a focused, lasting business.
Key themes
Unlocking hidden budget inside existing contractsSeller-side experience as a negotiation advantagePartner networks vs. traditional hiringGive-to-get accountability in sales cyclesPatience, focus, and belief across long founder journeys
Episode ID: 1000749879286
GUID: b2a5045d-e310-4b19-893e-07f043b06200
Release Date: 16/02/2026, 03:28:47

Description

The Founder’s Sales Engine™ Podcast is a no-nonsense podcast for B2B founders who want predictable revenue without being the bottleneck. If sales feels chaotic, inconsistent, or overly dependent on you, this show breaks down why. More importantly, it shows you how to fix it. Each episode focuses on the mechanics of building a real sales system, through solo breakdowns and conversations with founders, operators, and sales leaders who have built and scaled revenue the hard way. This isn't just motivation and it’s not tactics of the week. Expect practical breakdowns, strong opinions, and real-world examples from people who are actually doing the work. Prepare to be inspired, to learn, and to get the tools you need to be successful.

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