In our latest discussion we've invited Nicola Agius (Director of SEO and Discover, Reach) to chat about three SEO-related news stories before we deep dive into Google Discover and its implications for publishers. We explore the recent core updates, the impact of AI on traffic, and the importance of maintaining a balanced SEO strategy. Apologies for a couple of connectivity issues - but we resolved them in the end!Some takeaways...The CMA's regulations may lead to more control for publishers over their content in AI-generated responses in Google.AI tracking tools can provide misleading data; focus on quality content instead.The volatility of Google Discover requires constant monitoring and adaptation.Smaller and regional publishers are gaining visibility in Discover, challenging national publishers.Quality and authority in content creation should not be compromised for short-term traffic gains.Publishers need a diversified traffic strategy to mitigate risks associated with reliance on Discover.--------------------Connect with Barry & SteveBarry's Consultancy service: https://www.polemicdigital.com/Steve's Consultancy service: https://www.stevenwilsonbeales.com/

Episode ID: 1000750319593

GUID: b5a699aa-bf25-492b-961d-8bf4c9f7ca5a

Release Date: 18/02/2026, 18:43:58