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The Evolution of South Asian Music

The Evolution of South Asian Music

Released: 2025-11-19
© Akhila Shankar and Roochay Shukla
The Evolution of South Asian Music - QR Code
2 Episodes
Audio
Listen on Apple Podcasts
2 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-11-19
© Akhila Shankar and Roochay Shukla
Most Recent Episode
Part 2: India as a music export market

Part 2: India as a music export market

In Part Two of The Evolution of South Asian Music, recorded live at SXSW Sydney, hosts Akhila Shankar and Roochay explore what it really takes to understand  and enter India’s music market. Featuring Jade Nazareth (manager for Australian artist Matth
Time: 33:54
In Part Two of The Evolution of South Asian Music, recorded live at SXSW Sydney, hosts Akhila Shankar and Roochay explore what it really takes to understand  and enter India’s music market.
Featuring Jade Nazareth (manager for Australian artist Matthew Ifield) and Jashima (founder of multicultural agency Ode), this episode dives into:
The gap between music charts and on-ground realities in India.
The live music scene, including the underrated opportunity in the college circuit.
How international artists can successfully build audiences in India, with case studies from Matthew Ifield and the remix of Netflix’s Mismatched “Ishq Hai (This Is Love)” ft. Craig David.
The opportunities and challenges of entering the Indian market  and why investing in South Asia should be treated with the same intent as Western markets.
Shout out to our friends, it takes a village: 
Sound by Soham
Photograph by Roydon
Video edit by Philip
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If you like The Evolution of South Asian Music, you will also enjoy The Indian Music Charts Podcast, a show where Akhila and her co-host Amit use the charts as a springboard for a larger conversation on what’s happening in the Indian music industry: https://podfollow.com/the-indian-music-charts-podcast/view
Episode ID: 1000737355465
GUID: e4f495c6-5466-4c49-bc3f-3433daff2abb
Release Date: 19/11/2025, 10:00:00

Description

The Evolution of South Asian Music is a two-part podcast hosted by music exec Akhila Shankar and marketeer Roochay Shukla, recorded live at SXSW Sydney. It explores how South Asian music is evolving from a regional sound into a global movement — from how listeners in India shape the charts to how international artists find new audiences. Featuring Jade Nazareth and Jashima Wadehra, it uncovers the artists, audiences, and forces redefining how South Asian sounds travel the world — and how the world listens.

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