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Humans of Growth: Stories & Strategies Behind Business Growth & Business Development

Humans of Growth: Stories & Strategies Behind Business Growth & Business Development

Released: 2026-03-12
© Copyright 2025 All rights reserved.
Humans of Growth: Stories & Strategies Behind Business Growth & Business Development - QR Code
28 Episodes
Audio
Listen on Apple Podcasts
28 Episodes
Audio
Listen on Apple Podcasts
Released: 2026-03-12
© Copyright 2025 All rights reserved.
Most Recent Episode
Referral Marketing Strategy for Predictable Revenue

Referral Marketing Strategy for Predictable Revenue

Most companies say they want referrals. However, what they actually want is a tool that they can flip a switch on and watch revenue roll in. That’s not how referral marketing works. In this episode of Humans of Growth, I sit down with Ben Dixon, C
Time: 42:10
Most companies say they want referrals. However, what they actually want is a tool that they can flip a switch on and watch revenue roll in.
That’s not how referral marketing works.
In this episode of Humans of Growth, I sit down with Ben Dixon, CEO of Naxum, to break down what a real referral marketing strategy looks like when you treat it like a true growth channel — not a forgotten link in your website footer.
We talk all about…
• Why referral marketing dies when you treat it like a plugin
• The difference between affiliate marketing, reseller programs, and professional business opportunities
• How to design referral program incentives that actually move people
• Why lifetime value changes everything about affiliate commission payouts
• How daily live presentations & webinars outperform “set it and forget it” programs
• Why consistency — not automation — is the real growth lever
• How to think about recruiting affiliates in a trust-starved, AI-heavy world
If you’ve been relying on word-of-mouth and hoping it scales your business, this episode will shift your perspective.
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Learn more about Naxum here.
Episode ID: 1000754819595
GUID: perisson.podbean.com/749e4368-9742-3b92-a6ed-7ae1e0a19ac8
Release Date: 12/03/2026, 14:30:00

Description

Behind every business & its growth is a human in the trenches.  On Humans of Growth, host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships.
Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth.
If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.

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