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Ep 8 | One in a Billion | ₹400 Cr Fashion Brand Built for the Youth| Kapil Thirani x Aditya Agarwal During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen?
In this episode of the One in a Billion P
Time: 49:50
During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen?
In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members became co-founders, combining their expertise and using their savings to create a brand built on trends and consumer-first principles.
From scaling operations to hitting a 400,000 sq ft warehouse, and cracking 23,000 orders in a single BBD day, Aditya shares the journey that helped shape Campus Sutra into a name that millions of young people trust. Listen now to uncover the blend of vision, timing, and a stroke of luck that turned a small start-up into a youth fashion revolution.
Chapters
00:00 Coming Up
01:08 Introduction
02:46 Aditya’s Journey After College
03:55 The Origin Story: Quitting Jobs To Start Campus Sutra
05:18 Why Campus Sutra Chose College Life As Its Core Idea
06:43 Early Days Of Building A Brand Out Of A “Haunted House”
08:18 Early Distribution And The First Phase of E-Commerce
10:14 How Flipkart Powered Campus Sutra’s Growth
12:47 The Challenges Campus Sutra Had To Survive
14:59 E-Commerce In 2014 vs Today: What Actually Changed
17:40 Playbook For Winning Gen Z Consumers
19:43 How Campus Sutra Spots Trends
20:54 Cataloguing Mindset And Reason For Phasing Out Old Products
24:47 How Campus Sutra Handles Size And Return Issues
26:53 Showcasing Campus Sutra’s Hero Products
31:22 Campus Sutra’s Big Billion Days Journey With Flipkart
34:26 Bootstrapping The Brand with Financial Discipline
38:09 Inside Campus Sutra’s Supply Chain Philosophy
40:08 Which Categories Are Best For New Sellers In E-Commerce?
43:28 Flipkart Initiatives That Help Brands Solve E-Commerce Problems
45:31 Aditya’s Advice For New Sellers Entering Fashion in E-Commerce
48:10 Future Plan of Campus Sutra
49:05 Final Thoughts
#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub
GUID: f4bceade-95b6-4d8c-97d0-a6df33a671f6
Release Date: 25/11/2025, 19:19:21
