Your packaging does more than hold your product—it sells it. In this episode of The goCPG Super Connector Podcast, Adriana is joined by Jenny, a packaging designer who’s helped countless food and drink brands go from good-looking to shelf-ready (and legally compliant).

They answer real founder questions like:

* How do I know if my packaging is actually working?

* Is sustainable packaging worth the cost right now?

* What has to be on my label to avoid legal trouble?

* What does it mean when a buyer says “it doesn’t pop on shelf”?

Whether you're about to print your first run or thinking about a rebrand, this episode is packed with practical insights to help you avoid costly mistakes and design with confidence.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gocpg.substack.com

Episode ID: 1000717962940

GUID: substack:post:168609720

Release Date: 18/07/2025, 18:59:03