Most Recent Episode
AI SDRs, No MQLs, and Marketing That Actually Converts w/ Austin Sandmeyer Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.
In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing statu
Time: 52:39
Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.
In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing status quo. They killed MQLs, ditched traditional trade shows, and took a risk running a Severance-themed campaign. Austin is a heavy user of AI to empower - not replace - humans. Get the blueprint for intentional, high-impact marketing in today’s profitability era.
If you're a marketer navigating internal buy-in, metrics overload, or the pressure to be everywhere at once, this episode’s for you.
In this episode, we discussed:
00:00 - The Joys of Contact Naps 07:36 - Meet Austin from Sendoso 09:13 - B2B vs B2C: Why Austin Chose Relationships Over Transactions 13:27 - Keeping Marketing Weird: Campaigns That Break the Mold 17:23 - Innies vs Outties: A Severance-Inspired Strategy 20:24 - Getting Campaign Buy-In: Telling the Right Internal Story 24:58 - Thinking Hard About Metrics: Ditching MQLs 30:02 - Events Reinvented: Ditching Trade Shows for Real Relationships 42:19 - AI in Marketing: Automate the Mundane, Human the Valuable
Connect with Austin on LinkedIn.
👇 Like, comment, and subscribe if you want more episodes on bold, practical B2B marketing.
GUID: 4a0b074b-d371-4888-a6ea-06b4cfb55cca
Release Date: 17/06/2025, 17:43:00
