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How does Paralloy Group Limited’s custom high-alloy steel serve industries like petrochemicals and aerospace, and why are strong customer relationships and regional sales strategies essential? How do clear communication and trust-building help manage long sales cycles and complex, high-value projects?

In Episode 22 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Tomas Polanco, Vice President Sales Americas at Paralloy Group Limited, a company that manufactures high-alloy steel for the petrochemical, nuclear, and aerospace industries. Tomas shares insights into the company's focus on custom-made products for sectors like ethylene and steam reformers. He discusses the balance between traditional relationship-driven sales and the use of digital marketing and AI, the challenges of navigating complex sales cycles, and the importance of staying connected to customers. Tomas also explores how the company adapts its strategies to different regions in the Americas and highlights the growing role of trust and collaboration in the industry.

With a background in sales, Tomas Polanco discusses his role at Paralloy Group Limited, a company that manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear. He explains how the company provides custom products for specialized markets, including ethylene and steam reformers. Tomas shares how Paralloy Group Limited balances traditional relationship-driven sales with the use of modern tools like CRM and AI. He also highlights the challenges of navigating long sales cycles, managing customer relationships across different regions, and the importance of clear communication to build trust in a complex, technical industry.

In this episode, expect to learn:

-How Paralloy Group Limited manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear

-Why custom products for sectors like ethylene and steam reformers require long sales cycles and close customer relationships

-How Paralloy Group Limited combines traditional relationship-driven sales with modern tools like CRM and AI

-The challenges of navigating different regional markets and adapting strategies for each

-How clear communication and trust-building play key roles in the success of technical, multi-million-dollar projects

📢 Learn more about Paralloy Group Limited’s innovative high-alloy steel solutions for industries like petrochemicals, aerospace, and nuclear.

Visit: https://www.paralloy.co.uk/

📧 For inquiries or to discuss your project needs, email Tomas Polanco directly at: tomas.polanco@parollaygroup.com

Timestamps:

[00:00] - Teaser

[00:58] - Introduction of podcast and guest Tomas Polanco

[01:32] - Tomas Polanco’s Background and Paralloy Group Limited Overview

[03:42] - Sales Cycle and Customer Relationship Management

[06:16] - Building Trust with Customers Through Content and Data Testing

[08:04] - Sales Challenges and Managing Multiple Touchpoints with Clients

[10:56] - Sales Strategy Across Regions: North America vs Latin America

[12:26] - Use of Local Reps in Latin America and Support from Headquarters

[16:44] - Participation in Trade Shows and Conferences

[20:43] - Current Challenges in the Industry and Customer Engagement

[22:35] - Future Opportunities and Maintaining Customer Commitment

Follow our Guest Tomas Polanco on:

-LinkedIn: https://www.linkedin.com/in/tomas-polanco/ 

-Paralloy Group Limited (LinkedIn): https://www.linkedin.com/company/paralloy-firth-vickers/ 

-Paralloy Group Limited (Website): https://www.paralloy.co.uk/

Follow Host Arnaud Dasprez on:

-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ 

-Facebook: https://www.facebook.com/arnaud.dasprez 

-Instagram: https://www.instagram.com/arnauddasprez/

Follow the Podcast:

-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ 

-Visit the HexaGroup Website: https://www.hexagroup.com/ 

-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 

-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360

Episode ID: 1000761499551

GUID: c9099aa6-c867-4acc-a7a0-5216b4e3b6f4

Release Date: 15/04/2026, 14:30:00