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The paid media lab

Lunio

Released: 2025-11-26

Free 0%

28 Episodes

Audio

Free 0%

28 Episodes

Audio

Released: 2025-11-26

#15 in Top Podcasts > Business > Marketing

Most Recent Episode

Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6

"AI will take our marketing jobs". How many times have you heard that in recent years? Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI -

Time: 50:50

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"AI will take our marketing jobs". How many times have you heard that in recent years?

Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI - but marketers who can adapt and expand their skillset to offer more value than AI ever could.

Miles spoke about his framework - becoming a "T-shaped Google Ads Specialist" in detail, explaining what you need to do to futureproof yourself and your marketing career going forward.

Timestamps:

0:00 - Coming up

1:33 - Intro

5:20 - Additional resources

6:46 - What is a T-Shaped Google Ads Specialist?

13:47 - How Miles became a T-Shaped specialist

18:42 - Optimizers vs. Maximizers

21:26 - Broadening your value proposition

29:09 - The AI risk for marketing jobs

32:12 - Key books & resources for marketers

37:00 - Should you be worries about the 'AI apocalypse'

44:56 - Zuckerberg's fully-automated marketing future

48:28 - One piece of advice for marketers right now

50:28 - Final thoughts

Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/futureproofing-yourself-as-a-t-shaped-marketer

Follow Miles on LinkedIn: https://nl.linkedin.com/in/milesmcnair

The PPC Edge Newsletter: https://www.ppcmastery.com/blog

The PPC Hub Community: https://www.ppcmastery.com/hub

Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

Episode ID: 1000738503221

GUID: 048490b5-d898-40bf-8b3a-f740349bbe4d

Release Date: 26/11/2025, 15:38:37

Description

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.

Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.

Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library

Feed URL

https://anchor.fm/s/ffa367b8/podcast/rss

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