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The Last Word on Product Marketing

The Last Word on Product Marketing

Liza Cichowski
Released: 2025-01-02
© 2025 The Last Word on Product Marketing
The Last Word on Product Marketing - QR Code
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4 Episodes
Audio
Listen on Apple Podcasts
Free0%
4 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-01-02
© 2025 The Last Word on Product Marketing
Most Recent Episode
EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing

EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing

Time: 29:33
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SummaryIn this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Maria Pousa, Chief Growth Officer at global advertising agency, ISPD, about the complexities of product marketing, the challenges of aligning marketing with sales, and the importance of emotional connections in B2B sales. They discuss the evolving role of product marketers, the need for effective communication within organizations, and the significance of building trust with customers. Maria shares her in...
Episode ID: 1000682440389
GUID: Buzzsprout-16371977
Release Date: 02/01/2025, 23:30:00

Description

Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing. For more information, visit www.lastwordmktg.com. Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/

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https://feeds.buzzsprout.com/2420350.rss

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