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From Startup To Sale | A Podcast For MSP's By MSP's

From Startup To Sale | A Podcast For MSP's By MSP's

Financial Modeling Service
Released: 2025-02-05
© Sean Littman
From Startup To Sale | A Podcast For MSP's By MSP's - QR Code
Free0%
18 Episodes
Audio
Listen on Apple Podcasts
Free0%
18 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-02-05
© Sean Littman
Most Recent Episode
S2E3: Building an Effective Sales and Marketing Program

S2E3: Building an Effective Sales and Marketing Program

I’m cautious about interviewing companies that provide services to MSPs. After all, you get bombarded by sales content day in and day out, and I don’t want to add to the noise. But when I interviewed Megan Killion of MKC Agency in Orlando, a revenue
Time: 40:07
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I’m cautious about interviewing companies that provide services to MSPs. After all, you get bombarded by sales content day in and day out, and I don’t want to add to the noise. But when I interviewed Megan Killion of MKC Agency in Orlando, a revenue consultancy specializing in scaling MSPs and other channel companies, I was super impressed by the combined sales/marketing paradigm that she uses. Megan champions ethical marketing practices, elevating marginalized talent, and empowering businesses to thrive in competitive markets. She also has an offer for our podcast listeners: 20% off the first 4 months of her newest program IF you complete this worksheet before your first call with her (https://docs.google.com/document/d/1gmqzRXv54EdZBFGtUxZAnqc-wLpMaIjDHIpv7H9tZFY/edit?usp=sharing, NOTE that you will need to request access). Here's what I learned in this episode:
Why sales needs to be a function of your business instead of just outsourced
MKC's value add is helping create a scalable internal program
How Megan designed her sales offerings, and how you should too
Megan's take on hiring sales talent the wrong way
Megan's secret sauce for finding sales talent the right (and easy) way
Can technical people become effective sales people
Why technical owners are unlikely to create effective sales organizations without help
Does the hunters vs farmers framework make sense
Prediction, project planning, copywriting, social skills, time management: these skills and more are required to be an effective sales resource
What size MSP is best positioned to benefit from her services
What constitutes ready for growth
Embracing the 'suck' of the middle (organic growth is not easy)
You must understand your clients to build messaging
How will AI affect your sales process
The difference between inbound and outbound and how they go together
Financial Modeling Service provides M&A and Intermediary services to IT companies. As a former IT company owner, Jeff Greenspan understands your business and will work with you to achieve an optimal result based on your specific needs. You can reach Jeff at Jeff.Greenspan@financialmodelingservice.com or through his contact form at https://financialmodelingservice.com/contact-us/.
Episode ID: 1000689322302
GUID: jewish_podcasts_guid_96885
Release Date: 05/02/2025, 18:45:00

Description

Welcome to “From Startup to Sale – A Podcast by MSPs for MSPs,” hosted by Jeff Greenspan, an MSP who sold his business and now provides M&A and advisory services to other IT company owners. Jeff was a full-on techie: he graduated with an engineering degree from The Johns Hopkins University in 1985 and started his business in 1986 providing custom software design and development services. That business morphed over 27 years until he sold it as a Managed Services practice in 2013. Since then he’s gotten an MS in Finance from the Warrington School at the University of Florida, and his M&A work and this podcast are all designed to give back to the MSP community.
In this podcast, Jeff talks to all kinds of MSP road warriors, and you’ll learn something that will impact your business in every episode! You’ll learn about operational maturity level and what it means to be best in class. You’ll hear what several large national MSPs are looking for when they consider an acquisition. Jeff talks to the MSP consulting companies, and they’ll tell you what mistakes they see most frequently and how to fix them. He also talks to owners who’ve sold their company to benefit from their experience. Finally, he talks to people just like you to understand how they got started, what they’ve learned from their mistakes, how they are growing, and where they see the IT industry going.
We hope you’ll do more than listen…we want you to participate! Sign up today and get notified when a new episode drops. 

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