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AI in Marketing: Unpacked

AI in Marketing: Unpacked

Released: 2024-05-25
© 2024-present
AI in Marketing: Unpacked - QR Code
5 Episodes
Audio
Listen on Apple Podcasts
5 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-05-25
© 2024-present
Most Recent Episode
Building Your First AI-Driven Campaign

Building Your First AI-Driven Campaign

Episode 4 of the AI in Marketing: Unpacked podcast, with Mike Allton
Time: 24:13
In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career.
The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it.
Key Points:
  ✨ Planning and defining objectives with AI considerations.
  ✨ Executing the campaign using AI tools for optimization and automation.
  ✨ Measuring success and iterating based on data-driven insights from AI.
Key Tools or Resources Mentioned:
  ✨ Campaign Planner
  ✨ Magai
SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/
Brought to you by The Social Media Hat - When One More Hat Is One Too Many.
Powered by Magai - why choose one AI tool when you can have them all?
Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.
Music by Tokay.
Episode ID: 1000656741330
GUID: 6856a09e-1ab0-11ef-aa07-bf7fd7613c20
Release Date: 25/05/2024, 21:34:00

Description

Welcome to "AI in Marketing Unpacked"
Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective?
Who is this show for?
"AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing.
What can you expect from this show?
Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to:
 Improve your audience targeting and engagement
 Create more personalized marketing experiences
 Analyze and utilize data more effectively
 Streamline marketing operations and save time
Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/
About your host, Mike Allton
Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable.
Join the conversation
Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!

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