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Talent Wars: A Podcast By DCI

Talent Wars: A Podcast By DCI

Released: 2025-07-22
© 2024
Talent Wars: A Podcast By DCI - QR Code
24 Episodes
Audio
Listen on Apple Podcasts
24 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-07-22
© 2024
Most Recent Episode
Inside the Largest Talent Attraction Strategy in the U.S.

Inside the Largest Talent Attraction Strategy in the U.S.

How did Michigan launch the largest talent attraction effort in the U.S.? In this episode of Talent Wars, host Patience Fairbrother sits down with Spencer Lucker, director of strategic talent initiatives at Michigan Economic Development Corporation (ME
Time: 33:29
How did Michigan launch the largest talent attraction effort in the U.S.? In this episode of Talent Wars, host Patience Fairbrother sits down with Spencer Lucker, director of strategic talent initiatives at Michigan Economic Development Corporation (MEDC), to go behind the scenes of “You Can in Michigan”—a statewide initiative that’s redefining what bold, data-driven and emotionally resonant talent marketing looks like.
Launched in 2023, the campaign has already generated over a billion impressions, driven thousands of job seekers to Michigan’s Career Portal and taken bold marketing tactics that are shifting how people across the country perceive life and opportunity in Michigan. Spencer shares how the state aligned stakeholders, centered authentic storytelling and embraced creativity to fuel MEDC’s talent initiatives.
Patience and Spencer dig into what it takes to launch a campaign from scratch, the role of regional partners in closing the deal, and why Michigan isn’t just selling jobs—it’s selling a lifestyle.
Whether you’re designing a state-level strategy or simply looking for new ways to reach talent where they are, this episode offers insights on how to create winning talent strategies at a large scale.
Episode ID: 1000718447868
GUID: 4cf9f2d5-dc7e-4f4e-951b-d34771ddd8a5
Release Date: 22/07/2025, 15:30:00

Description

Companies can’t find the talent they need – and cities around the world are feeling the pressure to attract and retain a skilled workforce. Talent Wars goes inside the global battle for talent and what cities, regions, states, and countries are doing to attract and retain the workforce they need. Host Patience Fairbrother sits down with experts and community leaders on the front lines of the talent challenge to bring you data-driven insights, tips, case studies, and a few cautionary tales along the way.

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