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Made In Cyprus | Big biz stories from a tiny island

Made In Cyprus | Big biz stories from a tiny island

Martin Zarian @Factory 39
Released: 2025-01-03
© Martin Zarian @Factory 39
Made In Cyprus | Big biz stories from a tiny island - QR Code
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18 Episodes
Audio
Listen on Apple Podcasts
Free0%
18 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-01-03
© Martin Zarian @Factory 39
Most Recent Episode
Unlimit Your Brand: Nadia Ivanova on Fintech Creativity

Unlimit Your Brand: Nadia Ivanova on Fintech Creativity

Time: 48:28
Play
In this episode of Made in Cyprus, we dive into the fast-evolving world of branding and marketing with Nadezhda Ivanova, Chief Communication Officer at Unlimit and co-leader of Tech Island. Nadia shares the story behind Unlimit’s bold rebranding journey, transitioning from CardPay to a global fintech powerhouse with a neon green identity and a mission to stay "ready for tomorrow."
We explore the critical role of creativity and differentiation in today’s saturated markets, the challenges of scaling a global brand across diverse regions, and how to balance constant evolution with a core brand philosophy. Nadia also reveals her approach to navigating fear during a rebrand, managing complex operations, and why authentic storytelling is at the heart of successful brands.
Tune in for a masterclass in branding and marketing for the fintech world, packed with insights on leadership, creativity, and adapting to rapid change.
Brought to you by Factory 39.
Episode ID: 1000682502703
GUID: 7837a6c2-681c-4240-8b01-51adccc421f9
Release Date: 03/01/2025, 12:30:00

Description

Made in Cyprus," the first English podcast that takes you behind the scenes of building a business and brand on this small but mighty island.
Join us as we explore the big business stories from a tiny island, diving deep into the journeys of the people putting Cyprus on the global map.
From the challenges to the triumphs, "Made in Cyprus" shines a light on the individuals putting Cyprus on the global map, embodying the spirit of "mitsi alla rotsi" — small but mighty!
Brought to you by Factory 39, hosted by Martin Zarian.

Feed URL

https://anchor.fm/s/f3c4199c/podcast/rss

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