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Curve Your Enthusiasm

LiftLab

Released: 2024-09-27

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9 Episodes

Audio

Free 0%

9 Episodes

Audio

Released: 2024-09-27

Most Recent Episode

CYE #9 – How to Develop an Effective Paid Media Strategy in a Competitive Space

Time: 52:42

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We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry.

We talk about:

02:45 Casper's Journey in Paid Media at Pandora

06:58 Navigating Global Marketing Challenges

12:15 The Importance of Local Insights in Global Strategy

19:18 Learning from Experimentation: What Not to Do

25:36 Balancing Brand and Performance Marketing

30:47 Operationalizing Advanced Measurement Systems

36:55 The Role of Finance in Marketing Decisions

41:11 Trade-offs in Brand Investment

44:56 Deterministic vs. Probabilistic Marketing Models

Kasper Klit LinkedIn: https://www.linkedin.com/in/kasperklit/

Pandora: https://pandoragroup.com/

Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/

John Wallace: https://www.linkedin.com/in/johnwallace-/

LiftLab: https://www.liftlab.com/

Episode ID: 1000670940897

GUID: 57dbaa19-0083-4a4b-bfb2-5b6249b259ac

Release Date: 27/09/2024, 16:30:00

Description

Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.

Feed URL

https://anchor.fm/s/f14e7f18/podcast/rss

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