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New Business Jump Start Show

New Business Jump Start Show

Released: 2025-12-30
New Business Jump Start Show - QR Code
46 Episodes
Audio
Listen on Apple Podcasts
46 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-12-30
Most Recent Episode
45.  How to Use the 7 Buying Elements to Explode Your Sales with Eric Counts

45. How to Use the 7 Buying Elements to Explode Your Sales with Eric Counts

Eric Counts is the owner, founder, and CEO of CreditNerds.com, a leading credit repair and financial services website. In addition to his extensive experience helping people improve their personal and business credit profiles, Eric is also the founder
Time: 33:23
Eric Counts is the owner, founder, and CEO of CreditNerds.com, a leading credit repair and financial services website. In addition to his extensive experience helping people improve their personal and business credit profiles, Eric is also the founder of Real Deal Network, a collaborative real estate investing community.
Eric did a deep-dive into the seven elements (from a book called How Clients Buy) that determine why a person might not be buying: awareness, interest, understanding, belief, trust, ability, and readiness. When it comes to improving your sales, focusing on these can absolutely make the difference.
Included in these is the importance of building awareness through consistent branding and marketing, rather than relying on potential clients to remember what a business does. Eric pointed out the need to spark interest by addressing pain points, rather than over-explaining products or services.
Eric also talked about the importance of understanding customer needs and the distinction between belief and trust in business. He emphasized that trust is essential for customers to believe in a company's actions, highlighting a current "trust recession" where both customers and companies lack trust.
Eric concluded by sharing an outline that anyone can use for their sales pitch.
 
Book mentioned: How Clients Buy by Tom McMakin (Author), Doug Fletcher (Author)
Contact
Site: https://www.realdealnetwork.com
Site: https://www.CreditNerds.com
Email: eric@creditnerds.com
 
Also mentioned during the show:
To get your Free Guide, The 5 A.I. Tools Guide, visit:
https://www.newbusinessjumpstart.com
Episode ID: 1000743211690
GUID: Kajabi-2149135824
Release Date: 30/12/2025, 23:30:00

Description

If you've ever thought about starting your own business, this is the podcast for you. Perhaps you've had a career doing something else and are ready to finally jump into the entrepreneurial waters. Maybe you're looking to build a profitable side project. Or perhaps there's an idea you've had for a long time and you're ready to finally take action. Whatever the situation may be, when people go into business for themselves, there's a LOT to know: accounting, sales, marketing, production, customer service, billing, finance, legal, human resources, etc. In addition to not knowing enough about each aspect, the larger reality is that you don’t know what you don’t know, and often don’t know whom to ask for help. Our podcast guests offer insights into each area of business, helping you to gain knowledge and focus on the most important elements. We'll discuss everything from overcoming common obstacles to selling and promoting yourself and your business or service, and lots more. We want to give you an advantage because we've been there and done that and we want you to learn from our mistakes as well as our successes.

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