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The Marketing Automation Discussion
Benjamin Boman, Alex Glenn
Released: 2023-12-07
© The Marketing Automation Discussion
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71 Episodes
Audio
Free
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71 Episodes
Audio
Released: 2023-12-07
© The Marketing Automation Discussion
Most Recent Episode
Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode
Time: 38:27
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Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.
In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.
Key takeaways:
* Hiring junior vs senior when building the team
* The role of the founder in preparing sales processes
* The key 2 traits to look for in new sales hires for the best return
* How to set targets for a new vs developed team
* What roles to fill in as the team grows, and how to fill them
* How to troubleshoot poor sales team performance
Key links:
* SkyGeni
* Sankar Sundaresan on LinkedIn
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomationfm.substack.com
Episode ID:
1000637771356
GUID: substack:post:139408708
Release Date: 07/12/2023, 12:00:00
Description
Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers.
marketingautomationfm.substack.com
Feed URL
https://api.substack.com/feed/podcast/2143249.rss
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