In the final episode of Season 2, Tom and Curtis look back on a year filled with heavyweight guests, big marketing themes, and unexpected insights. From the power of storytelling in a hyper-automated world to the challenges of attribution and algorithmic gatekeepers, they unpack the trends that shaped 2025…and explore what they’re betting on for 2026. They reflect on standout conversations with bestselling authors, agency leaders, and AI innovators, share personal anecdotes about content creation and audience building, and offer a candid, thoughtful look at what’s next for marketers in a fast-changing landscape. 

Takeaways:

Storytelling remains the most powerful differentiator in the age of AI—audiences stay to “see how the story ends.”

Algorithms increasingly gatekeep audience access, forcing marketers to balance organic strategy with paid amplification.

A look at AI driving the newest, latest digital advertising platforms and what it means for your campaigns going forward.

AI literacy is now table stakes, but adding a human layer—empathy, perspective, originality—is what keeps content relevant.

Long-form, immersive content consumption is resurging as people tire of mindless scrolling.

Brands should prioritize owning their audience—newsletters, communities, and direct channels—to future-proof against platform shifts.

The PESO model, attribution challenges, and algorithmic “math” all continue to influence how campaigns perform and how marketers plan.

SNEAK PREVIEW: Season 3 may include serialized educational mini-courses to help listeners build real skills over a structured series. 

And get ready for the Bullhorns and Bullseyes community!

Find and Follow:

Find all episodes at bullhornsbullseyes.com.

Follow the show on LinkedIn!

Learn more about Collideascope and Creative Mill at their respective websites.

Connect with Curtis and Tom on LinkedIn.

Check out our newsletter, Amplify and Aim!

Episode ID: 1000739280318

GUID: 72240038-87c9-4dae-aecc-e12e00611d79

Release Date: 02/12/2025, 17:56:00