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SocialMinds - A Social Media Marketing Podcast

SocialMinds - A Social Media Marketing Podcast

Released: 2025-03-03
© SocialChain
SocialMinds - A Social Media Marketing Podcast - QR Code
280 Episodes
Audio
Listen on Apple Podcasts
280 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-03-03
© SocialChain
Most Recent Episode
How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor’s of Harrogate

How Yorkshire Tea Uses Northern Charm to Own its Category | Dom Dwight, Taylor’s of Harrogate

Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what...
Time: 28:36
Yorkshire Tea is a well-loved social-first brand leading its category in market share – hard to believe when you consider it was once the underdog amongst its multinational competitors. So how did the brand flip the script? By leaning into what made them different: their Northern-ness.
In this episode, Dom Dwight, strategy and innovation director at Taylor’s of Harrogate, breaks down Yorkshire Tea’s approach to social and brand building. Expect insights on the power of consistency, how social went from a novelty to a central part of the brand’s media planning, and how Yorkshire Tea is trying to get more Gen Zers popping the kettle on.
Episode ID: 1000697299397
GUID: 18dac76a-07c1-4ef1-ba07-865ce6a6faa0
Release Date: 03/03/2025, 10:30:00

Description

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

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