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The Pub Way: A Podcast for Publishers

The Pub Way: A Podcast for Publishers

Released: 2023-10-02
© 2023 Seedtag
The Pub Way: A Podcast for Publishers - QR Code
5 Episodes
Audio
Listen on Apple Podcasts
5 Episodes
Audio
Listen on Apple Podcasts
Released: 2023-10-02
© 2023 Seedtag
Most Recent Episode
How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi

How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi

Time: 29:13
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.
During the conversation, they discussed:
- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?
Episode ID: 1000629902210
GUID: ecaa639c-c59c-47e3-ac2e-f8637bce3fc5
Release Date: 02/10/2023, 17:55:09

Description

On The Pub Way Podcast, we tackle crucial topics such as consumer data privacy, post-cookie revenue, audience diversity, and innovative advertising strategies employed by publishers to deliver more relevant ads to their readers.
Deep dive into the supply side of the adtech industry!

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