Hey everyone, Darren and Kim here! Today, we’re bringing you right into the thick of things: chip-crunching tension, franchise launch highs, and a marketing truth bomb we didn’t expect while standing in someone’s driveway. We just got back from helping our second franchise partner open their doors (literally!), and this episode is our messy, meaningful recap of what went down. From seemingly small encounters to major aha moments, we’re unpacking why how you show up in your business visibly and consistently matters more than ever.

In this episode, we get into:

Why launching a franchise feels a little like sending your kids off to kindergarten: emotional, terrifying, and ridiculously rewardingThe importance of visibility and trust in marketing and the unexpected way we learnt thisHow consumers are navigating distrust in the age of AI, and what we’re doing to stand out as a “real” businessSome shady lead gen stories (yes, fake locksmiths are a thing) and why building credibility in today’s age is something you can’t be overlookingOur family-first approach to business and why our launch dinners mean more than just celebrationHow we’re mixing work and wellness this summer, with three bike events and a whole lot of storytelling from the road.Here’s the truth: looking the part, showing up consistently, and doing the work still matters. Your brand is built in the little moments. If this episode sparked an idea, share it with someone building a business with heart. Follow along with us for the rest of the summer, because we’ve got big hills to climb and some even bigger stories to share.

Looking for new podcast content? Check out Kim's new podcast Found-Her with Kimberley Hiebert on all listening platforms: https://foundher.buzzsprout.com

Connect with Mr. & Mrs. CEO!

Darren Instagram: https://www.instagram.com/darren.hiebert/

Kim Instagram: https://www.instagram.com/kimberley.hiebert/

Darren LinkedIn: https://www.linkedin.com/in/darrenhiebert/

Kim LinkedIn: https://www.linkedin.com/in/kimberleyhiebert/

Website: https://www.mr-mrs-ceo.com/

Door Gurus: https://doorgurus.ca/franchise

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Episode ID: 1000721635341

GUID: Buzzsprout-17564728

Release Date: 12/08/2025, 14:30:00