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Neuromarketing: Tap Into the Customer's Brain

Neuromarketing: Tap Into the Customer's Brain

Marco Baldocchi
Released: 2024-10-16
© Copyright Marco Baldocchi
Neuromarketing: Tap Into the Customer's Brain - QR Code
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22 Episodes
Audio
Listen on Apple Podcasts
Free0%
22 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-10-16
© Copyright Marco Baldocchi
Most Recent Episode
Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation. Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by...
Time: 9:13
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In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.
Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.
We’ll explore groundbreaking research from Carhart-Harris et al. (2014) that shows how serotonin allows our brains to filter out unnecessary details, helping marketers cut through the noise and ensure that their messages stick with consumers. Learn how you can harness this brain science to create marketing campaigns that are both memorable and efficient, leaving a lasting impact on your audience.
Episode ID: 1000673243385
GUID: https://api.spreaker.com/episode/62380538
Release Date: 16/10/2024, 07:45:42

Description

Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.
Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.
Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.
So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!

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