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Charlie Lopez-Quintana: Laid-back luxury and the fight to keep hospitality human A 15-year veteran of The Ritz-Carlton Hotel Company, Charlie Lopez-Quintana is now rewriting the rules of luxury hospitality at ETC Hotels, home to Shutters on the Beach and Hotel Casa del Mar.
In this episode of The Turndown, Charlie shares why the fu
Time: 55:17
A 15-year veteran of The Ritz-Carlton Hotel Company, Charlie Lopez-Quintana is now rewriting the rules of luxury hospitality at ETC Hotels, home to Shutters on the Beach and Hotel Casa del Mar.
In this episode of The Turndown, Charlie shares why the future of luxury isn’t about scripts, stiff formality, or hiding behind a front desk. It’s about laid-back luxury — a more human, intuitive approach where leaders roll up their sleeves, teams are empowered to create unscripted moments, and technology supports hospitality without replacing its soul.
Resources:
A guide to improving the hotel guest experience
Guest profiles: The foundation of personalized experiences
Enough one-night stands: A guest marketing playbook for driving repeat revenue
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About Cloudbeds
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system.
Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager — and Best Place to Work — by Hotel Tech Report for eight consecutive years.
GUID: cloudbeds.podbean.com/56ae5f1a-fa95-378d-9b4e-40bd2dccbafc
Release Date: 14/05/2026, 00:55:26
