Deadly Dozen Sprint format and indoor racing

Indoor vs outdoor race experience

World Championships prize money and opportunity

Global growth vs why the US is behind

Gym race formats and how they work

Fitness racing vs OCR long-term outlook

Deadly Dozen business model and gym strategy

Why the US hasn't caught on yet

San Antonio race and qualification path

HYROX ticket demand and sellouts

Race for Impact charity entries

Princess Games and youth fitness

Matt is joined by Jason Curtis to break down the current state of Deadly Dozen, including the new Sprint format, the move toward indoor racing, and how the brand is scaling across Europe, Africa, and Australia while still trying to crack the US market.

They get into prize money, qualification paths, and the business behind gym partnerships, including how gyms can actually make money running events and where the model is evolving.

The conversation then shifts to HYROX and what's happening right now with ticket demand. Races are selling out faster than ever, even experienced athletes are getting locked out, and the system is starting to change how people plan their seasons.

Matt Kemp joins to talk race strategy, qualification reality, and upcoming plans, plus a look at Race for Impact entries and princess fitness racing.

Support Matt and Matt racing in NYC for Mental Health through Race For Impact

Today's episode is sponsored by Wodify. Check out next week's free webinar – How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

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Episode ID: 1000766831733

GUID: b974fa65-e519-4e21-856c-a8d9a8cb2beb

Release Date: 05/05/2026, 09:32:00