Gabbi Zutrau was Zohran Mamdani’s ManyChat wizard, helping drive tens of thousands of clicks and thousands of email subscribers from Instagram — all via automation, and all for just… $318.

But she's also so much more than just an automation expert! Gabbi took a brand new Instagram account from zero to 5 million views in just six weeks. And she used one simple trick (yes, really!) to help Zohran’s Instagram grow by over 500,000 followers heading into his primary night win.

For context: Zohran hit 1 million followers on election night. That means more than half came from that single tactic, in the lead-up to election night.

In this episode, we dig into:

How Gabbi grew her own account from scratch The role she played in Zohran’s digital strategy Why campaigns should invest in digital early What authenticity in politics actually looks like One key shift campaigns can make to get more out of social media

…and so much more.

Find all episodes, a transcript, links and more at HelloMergeTag.com.

Episode ID: 1000737814501

GUID: a96745fd-0b92-4c16-9387-313f4fb16f67

Release Date: 21/11/2025, 22:54:55