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The Marketing Mix: Thought-starters for B2B Business Leaders

The Marketing Mix: Thought-starters for B2B Business Leaders

Steve Cummins - Solent Strategies
Released: 2024-04-18
© 2024 Solent Strategies
The Marketing Mix: Thought-starters for B2B Business Leaders - QR Code
FreeNew
24 Episodes
Audio
Listen on Apple Podcasts
FreeNew
24 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-04-18
© 2024 Solent Strategies
Most Recent Episode
Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke

Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke

Time: 37:45
Play
Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies.
Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience in integrating these practices into B2B events and campaigns. Reducing unnecessary tradeshow swag; creating thoughtful event activations; and showcasing company values in advertising and outreach. There are many ways that Responsible Marketing can be embedded in the strategy.
We also discuss the motivation for companies to adopt this approach - to reflect their internal values; appeal to an increasingly tuned-in customer base (we’re looking at you, Gen Z); or respond to their employees’ expectations. And provide some guideposts for marketers and business owners who are looking to get started.
Key Takeaways:
 Responsible Marketing is a valuable part of building brand reputation Any initiative should be an integral part of your marketing strategy A senior marketer has to be the internal champion for this to succeed Take time to educate the Sales team on the benefits to the sales process KPIs should ideally align with existing metrics, to ensure buy-in across the company 
Resources:
Connect with Lauren here
Connect with Chad here
Episode ID: 1000652802462
GUID: Buzzsprout-14894985
Release Date: 18/04/2024, 04:30:00

Description

As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?
The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested in reaching a wider audience, picking the right channels, or building a marketing team, The Marketing Mix is in your corner.
Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Principal and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to punch above their weight.

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