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The Demand Gen Fix

GrowthMode Marketing

Released: 2023-01-25

Free New

4 Episodes

Audio

Free New

4 Episodes

Audio

Released: 2023-01-25

Most Recent Episode

Why narrowing down audience focus will expand your reach

Time: 26:15

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For every product and service, there’s an addressable market that could all be potential buyers. So how do you rope them all in? The easy answer is, you don’t! On today’s episode of The Demand Gen Fix, we’re talking about why it’s important to really narrow down who you’re marketing to in order to expand the reach you have. The more focused your audience, the more you can tailor your message to stand out from the crowd.

Putting yourself in your buyers’ shoes can help you see that people are looking for someone who really speaks to them specifically. Speaking your buyers’ language can set you apart and help you relate better to the people you’re marketing to. It’s easier said than done so we’re getting into some strategies you can implement to hone in on your ideal customer profile.

Narrowing your target audience does not mean you’re going to lose out on traction or profit. Buying has changed and that means marketing strategies need to adapt as well.

[00:00] Show intro

[00:21] Why narrowing down expands your reach

[00:55] What is a total addressable market

[03:00] How do you leverage the total addressable market?

[06:45] How do you stand out from the crowd

[09:37] Why does this matter to demand generation

[14:56] How do you narrow down your audience?

[16:54] Addressing the hesitation

[20:15] “But I won’t have enough people to sell to”

[25:28] The takeaways

[25:54] Outro

The Demand Gen Fix is hosted by GrowthMode Marketing. Visit www.growthmodemarketing.com to learn more about us.

Episode ID: 1000596588827

GUID: Buzzsprout-12117339

Release Date: 25/01/2023, 21:30:00

Description

B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us every week for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue targets.

Feed URL

https://feeds.buzzsprout.com/2108379.rss

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