Sharan interviews Sudeep on his views on building a brand without marketing. They speak about the difference between branding & marketing and how the responsibility of building a brand falls on the entire organization against being siloed into the marketing function. They dive deeper into how a good brand stems from the core DNA of the founder / leadership team and then permeates the culture of every function, across customer touch points. Do check out the example of great branding at the end of the podcast and the show notes for the reference links.

Show Notes:

Guy Kawasaki 'Art of the Start' Speech @TiECon 2006

The Whole Truth Foods

Shantau Deshpande & Ashish Mohapatra on The Barbershop Podcast

CREDITS

Album Art & Design by ting.in

Voiceovers by Nadir Kanthawala of Pops in a Pod

Music from Zapsplat.com

Episode ID: 1000579527724

GUID: 90f1a266-4b04-49bd-8abe-e53962b6a545

Release Date: 15/09/2022, 08:00:41

Description

On the show, the hosts, Sudeep Chawla & Sharavana Raghavan, leverage their collective industry experience of over 30 years to deconstruct and simplify aspects of brand and marketing strategies to enable smaller businesses to build and serve remarkable brands.

In each episode, the hosts take turns interviewing each other, on a specific topic of their choice.

Listeners will see their passion for brands, brand strategies and marketing fill the conversations in the form of candour, debates and even disagreements at times.

Feed URL

https://anchor.fm/s/b0d9fa48/podcast/rss

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