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The Art of Sway

The Art of Sway

Danielle Wiley, Sway Group CEO
Released: 2025-08-25
© 2023 The Art of Sway Danielle Wiley, Sway Group CEO
The Art of Sway - QR Code
FreeNew
105 Episodes
Audio
Listen on Apple Podcasts
FreeNew
105 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-08-25
© 2023 The Art of Sway Danielle Wiley, Sway Group CEO
Most Recent Episode
Is Influencer Pricing Really a Black Box?

Is Influencer Pricing Really a Black Box?

In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer com
Time: 35:35
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In this conversation, Danielle and Casey explore the complexities of influencer marketing, particularly focusing on pricing standards, agency fees, and the challenges of transparency in the industry. They discuss the 'black box' nature of influencer compensation, the discrepancies in agency fees, and the emotional dynamics involved in negotiations. The conversation emphasizes the need for better understanding and standardization in influencer marketing practices, while also highlighting the role of agencies in navigating these challenges.
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Episode ID: 1000723422456
GUID: 86b46f92-cc4b-11ef-a72f-c326333e0ab3
Release Date: 25/08/2025, 15:30:00

Description

Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.

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https://feeds.megaphone.fm/artofsway

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