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The Advertiser's Guide to the Galaxy

The Advertiser's Guide to the Galaxy

Released: 2022-08-12
© 2022 IVM Podcasts, All rights reserved.
The Advertiser's Guide to the Galaxy - QR Code
1 Episode
Audio
Listen on Apple Podcasts
1 Episode
Audio
Listen on Apple Podcasts
Released: 2022-08-12
© 2022 IVM Podcasts, All rights reserved.
Most Recent Episode
Welcome to The Advertiser's Guide to the Galaxy

Welcome to The Advertiser's Guide to the Galaxy

People usually have opinions about it but no one really talks about it. And with them becoming more thoughtful and multi-channeled, one is exposed to them across platforms and they leave an imprint on the mind.
Time: 1:25
There are critics for almost all other mainstream/popular forms of art in India - movies, music, theater, etc. But what about advertising?
People usually have opinions about it but no one really talks about it. And with them becoming more thoughtful and multi-channeled, one is exposed to them across platforms and they leave an imprint on the mind.
Here’s where our host Karthik intervenes- to offer perspectives to think more deeply about advertising, by treating it as a combination of art and business and to gain insight and not let any miscommunication happen.
Come see advertising from a whole new perspective with Karthik Srinivasan.
Coming soon on the IVM Podcasts network!
Check out Karthik Srinivasan’s blog here: https://beastoftraal.com/
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
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Episode ID: 1000575868816
GUID: adori-c4bb5bd7-9e90-4d1b-a2fa-88e3774bf782
Release Date: 12/08/2022, 16:50:09

Description

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

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