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Shifting From A Customer Focus To Community Building In Sports Marketing Like Tracksmith ft. Massimo Alpian

In this episode of Building Brand Advocacy, Paul is joined by Massimo Alpian, Director of Global Brand Communications at Tracksmith. They discuss the beauty of brand collaboration; the importance of knowing your identity as a brand; and why we need to b

Time: 42:32

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In this episode of Building Brand Advocacy, Paul is joined by Massimo Alpian, Director of Global Brand Communications at Tracksmith. They discuss the beauty of brand collaboration; the importance of knowing your identity as a brand; and why we need to be more diverse in our marketing.

Episode ID: 1000603423743

GUID: v074jvx1

Release Date: 09/03/2023, 15:29:00

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This podcast is on a mission to find and unearth the secret sauce of brand building: "We’ve enlisted the most innovative, purpose-led brand builders in the world to uncover the techniques and principles they used to drive exponential growth through the advocacy of their passionate fans, customers and community.” - Paul Archer

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