Most Recent Episode
110 | The Five Buyer Types in Your Jewelry Business (and How To Target Them Through Your Instagram, TikTok & Email Marketing) with Robyn Clark Alright, let's get real here. Ever find yourself pouring your heart into content, firing off those emails, and then, crickets? It's frustrating. And here's the thing...a lot of jewelry business owners are unknowingly chatting up just one type of buyer..
Time: 30:35
Alright, let's get real here. Ever find yourself pouring your heart into content, firing off those emails, and then, crickets? It's frustrating. And here's the thing...a lot of jewelry business owners are unknowingly chatting up just one type of buyer in all their content. The reality is, there's a whole gang of different buyer types out there, each needing their unique content fix to hit that 'add to cart' button. Guess what? We're unpacking all that in today's episode!
Topics We're Diving Into:
The 5 different buyer types: Yup, there's not just one type. We're breaking down who's who in the buying game. What content these buyers crave: Because one-size-fits-all? Nope, not in the jewelry biz. We're spilling the beans on what speaks to each type. Why consistency isn't the whole story: Posting day in and day out might not cut it. We're exploring why. The psychology behind the buy: Let's get into the minds of shoppers. What makes them hit that 'purchase' button? Crafting a Super Fan Buyer community: Because who doesn't want a squad of Super Fans? We're sharing tips on how to make it happen.
Ready to ditch the content frustration and start creating content that actually hits each buyer type? Then let's dive in!
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Ready for growth? Then this invitation is for you...
If you’re looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You’ll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.
I've helped jewelry business owners from around the world, from those who are just starting out, to those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca
P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching
GUID: 6511864c-b54a-434a-bb71-993ee7973d42
Release Date: 05/10/2023, 18:08:00
