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GreenBook Podcast

GreenBook

Released: 2022-05-27

Free New

15 Episodes

Audio

Free New

15 Episodes

Audio

Released: 2022-05-27

Most Recent Episode

15 - How Walmart is Commercializing the Power of Data Science

Time: 46:44

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In this week's episode: Lenny Murphy, is joined by Linda Lomelino, Senior Director of Product Management, Data Ventures at Walmart.

Join us while Lenny and Linda discuss the unique changes that have occurred over the past few years, both in the consumer marketplace and in how Walmart is leveraging the data they collect to serve their commercial customers.

In this episode we'll explore:- How insights extracted from data can improve how companies operate and improve their offerings

- How Walmart came to commercialize the data they collect, at the aggregate level, without compromising their customer information

- Walmart Luminate and the data products Walmart's Data Ventures are putting out to ultimately serve their customer

Producers Notes: Many thanks to Linda, for being our guest and our sponsor, Perksy.

Episode ID: 1000564176308

GUID: 36494d60-0590-4c91-b3df-41c3e85eea86

Release Date: 27/05/2022, 09:30:00

Description

Take a deep dive into the vast world of market research and consumer insights as our host, Lenny Murphy, discusses the past, present, and future of insights with some of the most influential people in the industry. Discover the latest tech, methodologies, strategies, case studies, research, industry news, and more with GreenBook - your guide to the future of insights.

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https://feeds.captivate.fm/greenbook/

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