In this episode, we discuss marketing and sales to highly technical buyers, such as engineers.Research shows that highly technical buyers have very specific buying behaviour. They are willing to put extra effort into product research, and, compared to business buyers, they are rather averse to anything they perceive as being marketing or marketing prepared information.Nevertheless, there is a clear path to market to this audience that we share in this episode.

Episode ID: 1000612194954

GUID: cc23f0be-e4fb-4552-aed1-7ddef58a7acd

Release Date: 08/05/2023, 21:12:47