How to become the best company in the world

This is our first episode in English, with Lucas Hulsebos. CEO of DVJ Insights. Lucas joined DVJ in 2013 and has transformed this agency from a small local specialist to a well-known international player in the market research industry, with a clear focus on quality and added value. The company maintains a strong connection to academia. His ambition is to make DVJ the best company in the world — and the best place to work. Every business decision is measured against that ambition.

Lucas gives a clear view on how he thinks AI should be used in market research. And he elaborates about DVJ’s holistic approach. Listen to this episode to learn more about DVJ’s unique strategy and Lucas’ vision on the industry.

Episode ID: 1000730663062

GUID: https://blubrry.com/mi_inspiration/149048787/37-lucas-hulsebos-dvj-insights/

Release Date: 08/10/2025, 00:43:20