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The Art of Marketing Operations

Taylor Corporation

Released: 2022-12-19

The Art of Marketing Operations - QR Code

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43 Episodes

Audio

Free 0%

43 Episodes

Audio

Released: 2022-12-19

Most Recent Episode

Brand Marketing For Crowded Markets

Time: 36:25

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Coffee is a competitive market these days and leveling up your game in the industry puts you against some big players who have deep brand loyalty. So how can your brand stand out in crowded markets?

Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee, talks about brand marketing strategies that start with a deep understanding, and solution, to a human need. And most importantly leaning on the authenticity consumers crave today.

Join us as Glenn and Erin discuss:

Co-creation in brand marketing

How to ensure your marketing team is using the right Martech stack

B2C brand marketing tips for small businesses up to established brands

Episode ID: 1000590641549

GUID: cb1974da-cd5a-4015-b4c8-00046e2cf87e

Release Date: 19/12/2022, 20:57:54

Description

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

Feed URL

https://feeds.sounder.fm/15792/rss.xml

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