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Tata Motors vs Maruti Suzuki

Tata Motors vs Maruti Suzuki

In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share
Time: 46:22
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In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share. 
On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing its guns directly at the #1 player in cars.
Yes, this is the battle of Tata Motors vs Maruti Suzuki!
Tune into this episode, as our hosts Anupam and Ambi discuss how Maruti Suzuki, the #1 market leader reacted to an upstart.
Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta
Follow Ambi Parameswaran on LinkedIn: https://www.linkedin.com/in/aparameswaran
Follow Anupam Gupta on Twitter:
https://twitter.com/b50?s=09
Follow Ambi Parameswaran on Twitter:
https://twitter.com/ambimgp?s=09
Follow Anupam Gupta on Instagram: https://instagram.com/b_50?utm_medium=copy_link
Follow Ambi Parameswaran on Instagram: https://instagram.com/ambimgp?utm_medium=copy_link
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
You can check out our website at https://www.ivmpodcasts.com/
Episode ID: 1000532218562
GUID: https://static.adorilabs.com/audiotracks/v1/10078-IDsT46XQgrAmT3vd-da227034-3cbd-46ca-8e47-ac5b2e1d6ea9-476.mp3
Release Date: 17/08/2021, 06:05:21

Description

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.
Welcome to Bank of Baroda presents, The Last Brand Standing!
What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.
Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.
Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.
Tune in to new episodes every Tuesday.

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