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Marketing MasterClass - Psychology in Communication

Marketing MasterClass - Psychology in Communication

Michal Szaniecki
Released: 2023-01-08
© Michal Szaniecki
Marketing MasterClass - Psychology in Communication - QR Code
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24 Episodes
Audio
Listen on Apple Podcasts
Free0%
24 Episodes
Audio
Listen on Apple Podcasts
Released: 2023-01-08
© Michal Szaniecki
Most Recent Episode
24. How we should invest in Brand Building vs Performance Marketing

24. How we should invest in Brand Building vs Performance Marketing

Time: 11:35
Play
New Year's resolution: invest smarter in my brand. But how exactly?
In this episode we're collecting relevant insights from key marketing gurus and showcasing well documented brand choices to try to answer how to start thinking about our marketing budgets and how to assign them to building our brand salience (which is so darn difficult to explain to our CFO/CEO - as well as to the Performance Marketing, which offers very quick "results" but typically very short-term ones.
Enjoy and let me know your thoughts as always on michal.szaniecki@pentonica.net.
Episode ID: 1000593005773
GUID: 5fa9549f-9533-4546-8695-b8cbb5b39e0d
Release Date: 08/01/2023, 05:04:42

Description

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!

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https://anchor.fm/s/4a08259c/podcast/rss

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