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New Business + Retail Insights

New Business + Retail Insights

Center for Retailing Studies at Texas A&M University
Released: 2021-08-31
© All rights reserved.
New Business + Retail Insights - QR Code
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20 Episodes
Audio
Listen on Apple Podcasts
Free0%
20 Episodes
Audio
Listen on Apple Podcasts
Released: 2021-08-31
© All rights reserved.
Most Recent Episode
NBRI Episode 20: Szu-chi Huang

NBRI Episode 20: Szu-chi Huang

Szu-chi Huang is Associate Professor of Marketing at Stanford University. Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit
Time: 36:39
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Szu-chi Huang is Associate Professor of Marketing at Stanford University.
Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.
Episode ID: 1000533715409
GUID: 251a5f7f-1635-4125-8e7b-1428c7e42f5e
Release Date: 31/08/2021, 02:10:53

Description

New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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