In episode 34 of SBU, I talk about two big news and a case study from the Indian sports industry featuring updates on the Women's Indian Premier League franchise bid process and the future of BCCI’s sponsorship with my own prediction of the potential sponsorship sector that may invest in IP, sponsorships in 2023 and I will wrap up the episode with a case study of how global gaming and eSports ecosystem is focused on localisation in the Indian market and what lessons can other international sports rights holders and sports entities can learn from the global gaming and eSports investors in India.

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Episode ID: 1000597140687

GUID: 1fa5bb2d-710d-463b-b7a9-e4da9bfb71ff

Release Date: 30/01/2023, 01:20:28