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Business of the Beat

Business of the Beat

Mean Ole Lion Media
Released: 2024-08-25
© Copyright 2024
Business of the Beat - QR Code
Free0%
181 Episodes
Audio
Listen on Apple Podcasts
Free0%
181 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-08-25
© Copyright 2024
Most Recent Episode
Big BIG Vision

Big BIG Vision

Keta Burke-Williams, the visionary founder of the conscious fragrance brand Ourside, shares her inspiring journey of creating a brand that celebrates diverse stories and fosters community connections. She reveals how scent became a form of escape and se
Time: 40:05
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Keta Burke-Williams, the visionary founder of the conscious fragrance brand Ourside, shares her inspiring journey of creating a brand that celebrates diverse stories and fosters community connections. She reveals how scent became a form of escape and self-care, leading her to establish Ourside. Keta highlights the significance of community and mentorship in her entrepreneurial path and details the meticulous process behind launching a successful brand.
Keta delves into the "test and learn" approach in business, discussing the balance between striving for perfection and embracing iterative improvement. She emphasizes the critical role of retail for fragrance brands, explaining her strategic partnerships with Credo Beauty and Bergdorf Goodman to position Ourside as a luxury offering.
Addressing the unique challenges Black founders face in the luxury market, Keta underscores the importance of strategic partnerships and sustainable growth. She highlights the necessity of patience, readiness, and building a supportive community before pursuing rapid expansion.
Keta also shares practical tips for increasing fragrance longevity and expresses her excitement for Ourside’s future, including the development of new scents and potential new product formats like candles.
Follow @Ourside.NYC or visit https://ourside.nyc/. Use code BOTB for 10% off Ourside products!
Tune in to learn more from Keta and Kendra!
Episode ID: 1000666513116
GUID: 8ed87995062c9b55d6a39a8401280a0b
Release Date: 25/08/2024, 12:32:07

Description

Business of the Beat podcast is a culmination of real-world case studies, lessons, and insights from industry leaders who have successfully started, grown, and accelerated their companies. Hosted by 3x founder and award-winning industry expert Kendra Bracken-Ferguson, Business of the Beat offers a unique perspective into the business of beauty. Each episode is packed with empowering, educating, and inspiring content that will help you scale your business. Dive into the behind-the-scenes stories of each guest and discover the beauty of their success.
Hosted by 3x founder and award-winning industry thought leader Kendra Bracken-Ferguson.
Features real-world case studies from successful founders, executives, influencers, and operators.
Provides empowering, educating, and inspiring content to help you scale your business.
Offers behind-the-scenes stories of each guest, highlighting the beauty of their success.
Focused on the business of beauty, offering unique insights and lessons.

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