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Story-Driven Business podcast with Susanna Rantanen

Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Released: 2025-07-30
Š Susanna Rantanen
Story-Driven Business podcast with Susanna Rantanen - QR Code
FreeNew
199 Episodes
Audio
Listen on Apple Podcasts
FreeNew
199 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-07-30
Š Susanna Rantanen
Most Recent Episode
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy

#202 From Talent Shortages to Talent Magnetism as a Growth Strategy

What if the problem isn’t a lack of talent—but a lack of trust in your brand? In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you’re experiencing is actually a positioning problem and a trust issue.
Time: 17:19
Play
What if the problem isn’t a lack of talent—but a lack of trust in your brand?
In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you’re experiencing is actually a positioning problem and a trust issue. You will learn how to fix it by turning your employer brand into a growth strategy.
✅ Learn how to attract the right people before you even post a job.
✅ Discover why most employer brands push talent away—and how to stop doing that.
✅ Get inspired to lead with purpose, clarity, and the Magnetic Employer Branding Method™.
🎧 Listen now and dive deeper in the show notes at modernemployerbrand.com/podcast202
📚 Learn more about the method at storydrivenemployerbranding.com
✨ Explore how we help growth companies at emine.fi
Episode ID: 1000719756873
GUID: 2c9c9bbc-d2cd-4692-a7d5-32cc927a91c7
Release Date: 30/07/2025, 11:30:00

Description

🎙️ Story-Driven Business Podcast
Formerly known as Building a Modern Employer Brand
Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand.
Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people.
Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story.
Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out.
Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with.
📌 Show notes:
modernemployerbrand.com
📘 Book website:
storydrivenemployerbranding.com
🔗 Connect with Susanna on LinkedIn:
linkedin.com/in/susannarantanen

Feed URL

https://feeds.libsyn.com/496463/rss

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