Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through marketing, public relations, government relations, media relations, crisis management, stakeholder engagement, advertising, through all things strategic communications. They will distribute the press release that earns placement in public media, create the websites and social media campaigns that influence us, the short form video that captures our attention, and the podcasts we remember. Doug Downs hosts this podcast about PR and Marketing for those who do the work and those who hire the comms pros.