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TIME FOR A RESET

Paul Frampton

Released: 2022-12-15

Free New

45 Episodes

Audio

Free New

45 Episodes

Audio

Released: 2022-12-15

Most Recent Episode

TFAR - Episode 42 - Why Marketing Is All About Fulfilling Customers Needs Profitably with Lysa Hardy CMO Hotel Chocolat

Time: 32:33

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This weeks guest is Lysa Hardy, Group CMO and Managing Director to Direct to Consumer UK at Hotel Chocolat. She has transversed a number of C-Level roles within many big brands including T-Mobile, RAC, Holland & Barrett and many others.

In this episode, Lysa talks about the latest and greatest fads and trends in technology. Marketers are constantly inundated with various technological options, and every now and then a brand-new, flashy platform takes centre stage. Lysa reminds marketers of the fundamental core principles of marketing which haven’t changed. “Technology can be an excellent facilitator but it’s not the silver bullet”

Lysa discusses how she manages technology as a CMO and offers insight into the conversations with the board, shareholders and investors. And how marketers can overcome these challenges. We get snippets into her illustrious career and how she has seen marketing develop through the years.

On a more personal note, Lysa shares how she juggles family life as a mother of four, a demanding executive role and brand-new skincare company. She emphasises the value of setting boundaries and quality family time. Stay tuned till the end where Lysa also gives her stellar advice to all marketers!

Episode ID: 1000590275669

GUID: Buzzsprout-11877333

Release Date: 15/12/2022, 17:30:00

Description

It's time for a re-set. The Time for a Reset Podcast talks to inspirational business and marketing leaders to understand how they’re driving this change. The way we have been living, buying, selling and working is unfit for today’s tumultuous times. Consumer behaviour is changing fast, so marketing must too. Marketing has more of an opportunity than ever to lead the board agenda and be an engine for growth, but is it living up to that? New episodes coming your way every fortnight!

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