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Making It in The Toy Industry with The Toy Coach

Azhelle Wade

Released: 2022-12-28

Making It in The Toy Industry with The Toy Coach - QR Code

Free New

157 Episodes

Audio

Free New

157 Episodes

Audio

Released: 2022-12-28

Most Recent Episode

#157: In-Person Interviews with Entrepreneurs At Chicago Toy and Game Week [3 of 3]

Time: 1:01:07

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The Toy Coach Team ventured out to the windy city to set up a live podcast recording booth at Chicago Toy and Game Week, also known as CHITAG by Mary Couzin and People of Play. This annual, public toy and game fair is where toy and game brands connect with the consumers who love their products, debut new lines, and marketing activations.

During this 2 day fair, I interviewed 10 toy and game creators during this fair to learn about their toy journeys and ask them to share any toy biz wisdom they’d gathered along the way. This is Part 3 of a 3 part interview release series featuring my interviews with the founder of Tragos Carolina Acosta, who created the games company that works to remove the stigma of not being Latino enough" through cards that almost any Latin@ can identify with regardless of how much Spanish they speak or where they were born. After that, we'll go right into an interview with Fungisaurs a true augmented reality collectible toy and IP. And finally, we'll wrap up today's episode with Mary Kay Morrison, the author of the grandparent guidebook, Legacy of Laughter.

Watch the video of these 10 interviews on my YouTube channel, visit youtube.com/thetoycoach and hit the subscribe button so you don’t miss those.

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/157

🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy by clicking here to visit www.toycreatorsacademy.com and join the waitlist.

Not ready for the Toy Creators Academy online course? Start by connecting with fellow toy creators inside our online community. Click here to join.

Pip Heartwood is an innovative new type of toy-book that lets the child customize their characters using paper cutouts and stickers, then literally put him or herself into the story. support the Kickstarter - Save 20% with code "thetoycoach" visit pipheartwood.com

Episode ID: 1000591482482

GUID: Buzzsprout-11922636

Release Date: 28/12/2022, 16:30:00

Description

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |

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