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Feel More Buy More

System1 Research

Released: 2020-11-02

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12 Episodes

Audio

Free 0%

12 Episodes

Audio

Released: 2020-11-02

Most Recent Episode

Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood

We're bringing you an exclusive episode of Feel More Buy More, from the Uncensored CMO podcast feed. Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online advertising. He

Time: 30:46

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Here's what we covered in this episode:

Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus crisis?How emotion plays out in online videoWhy emotion is imperative online when you only have 6 seconds to capture people's attentionWhy you don't just need to be rational because your ads are targetedBrands should be using online advertising not only for activation, but also for brand buildingExamples of brands and ads doing this wellHow advertising is similar to writing a novel and artWhy we've lost some humility in our advertisingWhat the vital ingredients are to make online advertising work effectively

Episode ID: 1000497025866

GUID: 1771df00-8180-4ebf-af42-fd865076ac51

Release Date: 02/11/2020, 23:33:40

Description

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings

Feed URL

https://feeds.transistor.fm/feel-more-buy-more

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