AboutTermsPrivacyContact
 
Updating
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Oro Inc
Released: 2025-09-01
© 2024 B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce - QR Code
Free0%
47 Episodes
Audio
Listen on Apple Podcasts
Free0%
47 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-09-01
© 2024 B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Most Recent Episode
The Transformation Mindset and the Power of WIFM with Kyle Gustafson

The Transformation Mindset and the Power of WIFM with Kyle Gustafson

This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s i
Time: 48:42
Play
This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.
Highlights00:00 – Introduction: Meet Kyle Gustafson & His Career Path
02:00 – Lessons from Office Depot, Staples, and OfficeMax
04:00 – Building Private Brands and Supply Chains at Amazon
06:35 – Transformation Mindset: Thinking 20 Years Ahead
11:35  – Why Companies Call for Help: Common Consulting Triggers
17:40 – Defining eCommerce: Where’s the line? 
21:33 – Why Digital Transformation Never Really Ends
28:40 – Tech Adoption and the Power of WIFM
34:10 – The Alexa Microwave Story: When Customer Value Isn’t There
39:23 – Leadership Lessons from Mentor Ron Lala
45:10 – Book Recommendations & Closing Thoughts
Resources Mentioned
Viktor Frankl – Man’s Search for MeaningMalcolm Gladwell – The Revenge of the Tipping PointPaul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
Episode ID: 1000724358097
GUID: c9efb4e3-b442-4d2e-90d6-bc7316d9b66e
Release Date: 01/09/2025, 14:05:00

Description

The B2B Commerce Podcast streamed LIVE and unedited. Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help.- Live, streaming, unedited, and unfiltered- No BS, just honest, open talk about B2B eCommerce- You pick the topics- You participate in real-time Q&A. Hear from thought leaders, disrupters, innovators, survivors, and winners.

Feed URL

https://feeds.cohostpodcasting.com/kNr1Skxa

Apple Podcasts: Customer Reviews

No Entry