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Moving to the United States

Moving to the United States

Released: 2020-03-31
© Soho Podcasts
Moving to the United States - QR Code
32 Episodes
Audio
Listen on Apple Podcasts
32 Episodes
Audio
Listen on Apple Podcasts
Released: 2020-03-31
© Soho Podcasts
Most Recent Episode
James Isilay of Cognism: Moving Company Culture to the US

James Isilay of Cognism: Moving Company Culture to the US

Our guest in this episode is James Isilay, the CEO and Founder of Cognism, a B2B sales enablement platform which helps companies find new markets.With background in software development, James tells us how he started Cognism, and when, how, and why they
Time: 45:43
Our guest in this episode is James Isilay, the CEO and Founder of Cognism, a B2B sales enablement platform which helps companies find new markets.
With background in software development, James tells us how he started Cognism, and when, how, and why they expanded to the US. He shares key things that helped his company open an office in New York and acquire new clients.
From building systems and company culture, to having the right advisors and being visible to foreign investors, James outlines the path that brought success to Cognism in America. He also cautions against expanding before a company nails its home market.
"Sales people in general just want to get rich, so as long as you give them a great product, and they are hitting their numbers, they are happy." - James Isilay
Time Stamps: 01:30 - James' background and how he founded Cognism
03:30 - What benefits clients have from using the Cognism system
05:20 - How Cognism collects all the real-time
07:00 - When the company was founded and where their offices are
08:21 - How they expanded to the US by being visible to foreign investors
10:15 - Why it's so important to have the right advisors
13:00 - How investors discovered and approached Cognism 16:50 - How to transplant the company culture into a new country
20:36 - The typical hiring mistake that companies make when expand abroad
24:32 - Why they chose New York as the location for the American office
27:25 - What are the reactions of customers and employees
31:10 - How they segment the market in America
35:56 - Planning is key if you want to expand
38:10 - What James learnt about systems and processes from living in Switzerland
39:30 - Do's and don'ts for expanding to the US: bring your culture, plan in detail, don't move unless you have a good reason to do it
Send us questions you want answered to info@mtbonnell.com
Resources: Cognism
Mount Bonnell Advisors
Connect with James Isilay: LinkedIn
Connect with Sebastian Sauerborn: Website
Connect with Nastaran Tavakoli-Far: LinkedIn
Episode ID: 1000537542082
GUID: https://mtbonnell.castos.com/podcasts/912/episodes/james-isilay-of-cognism-moving-company-culture-to-the-us
Release Date: 31/03/2020, 14:39:10

Description

"Moving to the United States" is a podcast dedicated to helping people relocate to America by addressing all aspects of the transition. Each episode provides practical information and advice on topics like obtaining the proper visas, finding employment or starting a business, securing housing, adjusting to American culture and way of life, setting up bank accounts and utilities, purchasing a vehicle, enrolling children in school and more. The show aims to guide new immigrants and expatriates through the various challenges of relocation by breaking down the complex processes into easy-to-understand segments. Listeners will gain insights from the host and real people who have successfully made the move to the US.

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