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The Small Nonprofit

The Good Partnership

Released: 2022-12-12

Free New

187 Episodes

Audio

Free New

187 Episodes

Audio

Released: 2022-12-12

Most Recent Episode

direct mail isn’t dead with John Lepp

Time: 28:42

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And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Lepp

direct mail isn’t dead with John LeppIn today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity.

Highlights:

The role of creative design in fundraisingThe importance of direct mail in fundraising, despite the common belief that it is no longer effective.The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.Debunking myths about direct mail in fundraising How can small nonprofits stand out in direct mail to raise more moneyConnect with John:

Website: https://agentsofgood.org/creativeLinkedIn: https://www.linkedin.com/in/johnlepp/Instagram: https://www.instagram.com/johnlepp_aog/Twitter: https://twitter.com/johnleppResources:

The Good Partnership - FREE Fundraising Strategy GuideOur friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).

Episode ID: 1000589810258

GUID: Buzzsprout-11756444

Release Date: 12/12/2022, 11:30:00

Description

You are going to change the world. We can help. Running a small nonprofit is not for the faint of heart. With limited resources and fueled by a combination of caffeine and passion, small charity leaders are unsung heroes. The Small Nonprofit podcast, by The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time.

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